{"id":1868,"date":"2012-01-12T08:22:11","date_gmt":"2012-01-12T08:22:11","guid":{"rendered":"https:\/\/www.hypercoaching.com\/cum-navighezi-in-afaceri-cand-vantul-nu-bate-de-la-pupa\/"},"modified":"2026-04-26T10:37:00","modified_gmt":"2026-04-26T10:37:00","slug":"cum-navighezi-in-afaceri-cand-vantul-nu-bate-de-la-pupa","status":"publish","type":"post","link":"https:\/\/www.hypercoaching.com\/ro\/cum-navighezi-in-afaceri-cand-vantul-nu-bate-de-la-pupa\/","title":{"rendered":"Cum navighezi \u00een afaceri c\u00e2nd v\u00e2ntul nu bate de la pupa"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0\">\n#top .av-special-heading.av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0 .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ma28s9gj-1e219bf540b0027e24ca8025357e13b0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Cum navighezi \u00een afaceri c\u00e2nd v\u00e2ntul nu bate de la pupa<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ma29c5n6-6ce83dbf6b70b2e5dc868f80853efff3\">\n#top .av_textblock_section.av-ma29c5n6-6ce83dbf6b70b2e5dc868f80853efff3 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-ma29c5n6-6ce83dbf6b70b2e5dc868f80853efff3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1856 alignright\" src=\"https:\/\/www.hypercoaching.com\/wp-content\/uploads\/2025\/04\/sail.jpg\" alt=\"\" width=\"440\" height=\"293\" srcset=\"https:\/\/www.hypercoaching.com\/wp-content\/uploads\/2025\/04\/sail.jpg 705w, https:\/\/www.hypercoaching.com\/wp-content\/uploads\/2025\/04\/sail-300x200.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p><em>&#8222;Ignoran\u021bi quem portum petat nullus suus ventus est&#8221; \u2013 Seneca &#8211; Epistulae Morales Ad Lucilium, scrisoarea 71<\/em><br \/>\n<em>(Daca un om nu \u0219tie c\u0103tre care port v\u00e2sle\u0219te, niciun v\u00e2nt nu-i poate fi favorabil. )<\/em><\/p>\n<p>V\u00e2ntul este una dintre for\u021bele naturale cele mai imprevizibile \u0219i cu \u021boa\u021b\u0103 tehnologia noastr\u0103 ne este imposibil s\u0103 prevedem direc\u021bia \u0219i for\u021b\u0103 acestuia. Asta nu a \u00eempiedicat c\u0103 mii de ani, v\u00e2ntul s\u0103 fie folosit c\u0103 principala sursa de propulsare pentru mi\u0219carea pe mare.<\/p>\n<p>P\u00e2nzele &#8211; pentru cei c\u0103 mine, incompeten\u021bi \u00een domeniu &#8211; sunt ceva magic \u0219i fascinant: \u00een timp ce e e u\u0219or s\u0103 admi\u021bi c\u0103 o barca poate fi \u00eempins\u0103 de v\u00e2nt, e aproape imposibil de \u00een\u021beles cum aceasta se poate \u00eendreapt\u0103 spre stang\u0103 \u00een timp ce v\u00e2ntul o \u00eempinge spre dreapta, sau cum aceasta reu\u0219e\u0219te s\u0103 mearg\u0103 \u00eenainte \u00een timp ce e \u00eempins\u0103 \u00een direc\u021bie contrara. Mai mult, cu manevrele potrivite, o barca cu p\u00e2nze poate ajunge s\u0103 aib\u0103 o viteza de doua sau trei ori mai mare dec\u00e2t cea a v\u00e2ntului.<\/p>\n<p>E clar c\u0103 oricine poate s\u0103 ajung\u0103 la destina\u021bia dorita c\u00e2nd \u00eent\u00e2mpl\u0103tor v\u00e2ntul bate favorabil, dar numai un marinar profesionist este capabil s\u0103 \u00eel foloseasc\u0103 atunci c\u00e2nd bate \u00een alte direc\u021bii. Ceea ce e interesant este faptul c\u0103 v\u00e2ntul reprezint\u0103 o for\u021b\u0103 impersonala, pe care nu o putem influenta: putem alege intre a ne pl\u00e2nge c\u0103 nu bate \u00een direc\u021bia pe care o vrem, sau putem \u00eenva\u021b\u0103 s\u0103 folosim p\u00e2nzele \u00een a\u0219a fel \u00eenc\u00e2t &#8211; indiferent de direc\u021bia v\u00e2ntului &#8211; acestea s\u0103 ne duca la destina\u021bia dorita.<\/p>\n<p>Aceasta compara\u021bie mi-a venit \u00een minte \u00een mod insistent \u00een ultima perioada, din cauza num\u0103rului tot mai mare a celor care se pl\u00e2ng de &#8222;criza&#8221;, &#8222;economie&#8221;, &#8222;guvern&#8221;, &#8222;Europa&#8221;, &#8222;globalizare&#8221; etc.<\/p>\n<p>Un cor de pl\u00e2ngeri, care \u00een cele din urma au un singur punct comun: c\u00e2t de bine se muncea \u00een 2006\/2007 \u00een timp ce acum nu mai func\u021bioneaz\u0103 nimic. E clar, a\u0219adar, c\u0103 o perioada de explozie economica c\u0103 cea din Romania de acum c\u00e2\u021biva ani reprezint\u0103 exact ideea de v\u00e2nt \u00een pupa: indiferent ce ai fi f\u0103cut rezultau bani, cre\u0219terea era continua \u0219i, prin urmare, era suficient s\u0103 te la\u0219i transportat de fluxul unei economii \u00een expansiune pentru a atinge rezultate.<\/p>\n<p>Acum, c\u0103 acest flux a luat o alta direc\u021bie, e u\u0219or s\u0103 te la\u0219i descurajat \u0219i s\u0103 te pl\u00e2ngi de situa\u021bie, dar uitam c\u0103 persoanele capabile continua s\u0103 fac\u0103 afaceri bune \u0219i s\u0103 aib\u0103 profit, \u00een ciuda a\u0219a numitei crize.<\/p>\n<p>Daca noi nu reu\u0219im s\u0103 ob\u021binem rezultate \u0219i dam vina pe mediu, aceasta \u00eenseamn\u0103 doua lucruri:<\/p>\n<p>-nu avem obiective clare \u0219i ne la\u0219am lua\u021bi de v\u00e2nt;<br \/>\n-nu cunoa\u0219tem tehnica de a ne mi\u0219c\u0103 independent de direc\u021bia v\u00e2ntului.<\/p>\n<p>Ce leg\u0103tur\u0103 are toate acestea cu business coaching-ul? Esen\u021b\u0103 coaching-ului &#8211; fie la nivel personal, fie la nivel de business &#8211; consta \u00een descoperirea potentialitatilor, alegerea obiectivelor \u0219i folosirea eficienta a resurselor disponibile. \u00cen concluzie, e clar c\u0103 daca nu \u0219tim unde vrem s\u0103 mergem, nu putem dec\u00e2t s\u0103 alegem calea comoda \u0219i s\u0103 ne la\u0219am transporta\u021bi de v\u00e2nt; dar apoi nu ar trebui s\u0103 ne pl\u00e2ngem c\u00e2nd sf\u00e2r\u0219im \u00eentr-un loc care nu ne place. \u00cen acela\u0219i fel, admi\u021b\u00e2nd c\u0103 \u0219tim unde vrem s\u0103 ajungem, trebuie s\u0103 cunoa\u0219tem tehnica potrivita.<\/p>\n<p>A preda aceasta tehnica, nu e sarcina unui coach: pentru asta exista juri\u0219ti, consultan\u021bi, economi\u0219ti, \u0219i exper\u021bi de toate felurile. Dar e evident c\u0103 tehnica nu este utila daca nu ne sunt clare obiectivele; mai mult \u2013 \u0219i acesta e un aspect des neglijat \u2013 degeaba cunoa\u0219tem tehnica daca nu avem voin\u021b\u0103 de a o pune \u00een aplicare (de cate ori ni se \u00eent\u00e2mpl\u0103 s\u0103 ne spunem &#8222;Mda, stiu c\u0103 ar trebui s\u0103 fac X, dar\u2026&#8221;).<\/p>\n<p>Pentru alegerea obiectivelor \u0219i p\u0103strarea focaliz\u0103rii \u0219i a motiva\u021biei necesare, colaborarea cu un coach poate fi \u00eentr-adev\u0103r o revela\u021bie.<\/p>\n<p>La nivel de companie, business coach-ul e acela care ajuta top managementul s\u0103 descopere potentialitatile \u0219i s\u0103 defineasc\u0103 obiectivele, misiunea \u0219i valorile firmei; \u00een acela\u0219i timp obliga managerii s\u0103-\u0219i p\u0103streze focalizarea pe obiectivele alese.<\/p>\n<p>La nivelul managementului intermediar, coach-ul se asigura c\u0103 valorile \u0219i obiectivele au fost efectiv \u00een\u021belese \u0219i sunt corect comunicate subordona\u021bilor, \u00een a\u0219a fel c\u0103 \u021boa\u021b\u0103 structura s\u0103 se mi\u0219te \u00een aceea\u0219i direc\u021bie. Pentru a continua metafora b\u0103rcii, daca membrii echipei v\u00e2slesc \u00een direc\u021bii diferite, v\u0103 fi o activitate intensa, multa oboseala, o risipa de resurse, iar barca se v\u0103 mi\u0219c\u0103 greu \u0219i nu neap\u0103rat \u00een direc\u021bia dorita.<\/p>\n<p>Ajungem, a\u0219adar, s\u0103 definim punctele fundamentale asupra c\u0103rora lucreaz\u0103 un coach:<\/p>\n<p>-Clarificarea obiectivelor companiei.<br \/>\n-Clarificarea valorilor.<br \/>\n-St\u0103p\u00e2nirea aspectului tehnic.<br \/>\n-Alinierea resurselor umane.<\/p>\n<p>Practic, pentru c\u0103 afacerea noastr\u0103 s\u0103 nu fie o barca \u00een b\u0103taia v\u00e2ntului, trebuie s\u0103 clarificam urm\u0103toarele:<\/p>\n<p>-S\u0103 \u0219tim UNDE vrem s\u0103 mergem.<br \/>\n-S\u0103 \u0219tim DE CE vrem s\u0103 ajungem acolo.<br \/>\n-S\u0103 \u0219tim CUM s\u0103 facem pentru a ajunge.<br \/>\n-S\u0103 verificam c\u0103 fiecare membru al echipei a \u00een\u021beles \u0219i \u00eemp\u0103rt\u0103\u0219e\u0219te aceste principii.<\/p>\n<p>A\u0219 adaug\u0103 \u00eentrebarea magica pe care orice antreprenor ar trebui s\u0103 \u0219i-o puna \u0219i care valoreaz\u0103 c\u00e2t un \u00eentreg curs de marketing:<\/p>\n<h4><em>CINE ne pl\u0103te\u0219te (Sau cine ar trebui s\u0103 ne pl\u0103teasc\u0103\u2026) \u0219i DE CE?<\/em><\/h4>\n<p>Chiar daca nu sunte\u021bi \u00eenc\u0103 preg\u0103ti\u021bi s\u0103 v\u0103 \u00eencredin\u021ba\u021bi \u00een m\u00e2inile unui business coach, care s\u0103 aprofundeze aceasta munca cu mai mult profesionalism \u0219i eficienta, pune\u021bi-v\u0103 aceste simple \u00eentreb\u0103ri \u0219i ve\u021bi descoperi, c\u0103 v\u0103 pot \u00eembun\u0103t\u0103\u021bi rezultatele \u00eentr-un mod uimitor.<\/p>\n<p>Navigare pl\u0103cuta!<\/p>\n<p>by <a href=\"https:\/\/www.hypercoaching.com\/ro\/despre-bruno-medicina\/\">Bruno<\/a><\/p>\n<p>Aparut pe <a href=\"https:\/\/www.manager.ro\/articole\/opinii-60\/business-coaching-cum-navighezi-in-afaceri-cand-vantul-nu-bate-de-la-pupa-15480.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.manager.ro<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 nu \u0219tii unde vrei s\u0103 ajungi, niciun v\u00e2nt nu-\u021bi este favorabil. Nu mai da vina pe criz\u0103 \u0219i \u00eenva\u021b\u0103 cum s\u0103-\u021bi adaptezi sistemul de afaceri pentru a face fa\u021b\u0103 oric\u0103rei furtuni.<\/p>\n","protected":false},"author":1,"featured_media":1860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,10],"tags":[],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-ro","category-uncategorized-ro"],"_links":{"self":[{"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/posts\/1868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":5,"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":2172,"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/posts\/1868\/revisions\/2172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/media\/1860"}],"wp:attachment":[{"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hypercoaching.com\/ro\/wp-json\/wp\/v2\/tags?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}